Elena Rubin's journey began in the unlikeliest of places. On Wall Street.

A hard-driving Harvard graduate with an engineering background and a high-powered career, the long hours 'rewarded' her with acne, hair loss, and auto immune disorders. So Elena sought the help of Eastern Medicine. She healed—quickly and radiantly. Awed and changed, she left the corporate world to pursue her calling: holistic skincare.

Elena speaks of chi and balance. But her approach to skin is firmly grounded in science. Her products are pure and her facial pampering, and the results speak loudly for themselves.  Her compassionate approach, root cause solutions and targeted advice have earned Elena a loyal following.

Elena remains committed to healing skin with both her services and award-winning products, while her leadership abilities have enabled her to develop other facialists to be truly distinctive providers of pampering, nuturing and healing skin care.  In addition to ethetics, Elena mentors other holistic practitioners as well in ETHOS COLLECTIVE WELLNESS , the wellness center she founded over 4 years ago in the heart of SoHo.




Gentle and nurturing, Jennie Gomez is Elena’s right-hand facialist and trusted apprentice.

When New York City air inflamed this California native’s skin, it inspired her enduring passion for skincare. Suddenly plagued with acne and Rosacea, Jennie sought a solution.

She turned down the chemical-laden treatments her dermatologist prescribed. “My environment was toxic enough,” she said. “I wanted to clear up my skin without the pills, medicated creams, and harsh chemicals.” She learned everything she could about natural skincare solutions, improved her skin, and fell in love with the practice. Shortly after, she enrolled in esthetician school.

A former preschool teacher, Jennie loves helping clients and educating them about their skin. “A little careful, quiet attention—a word of advice, a light massage, a gentle touch—can have a huge impact on someone’s day,” Jennie said. “Feeling that appreciation from my clients reminds me why I do this.”


Meet Colleen Russell, Elena's first Associate Facialist and trusted colleague.  Growing up a fair-skinned redhead in Hawaii, Colleen Russell has always been acutely aware of her skin’s needs. “The environment, stresses, digestion, exercise. They all play a role in the way your skin looks and feels,” she says. Studying holistic skincare and then nutrition, Colleen enriched both her knowledge base and vocabulary for the healthy principles she grew up with.  

With over eight years experience as an aesthetician in the spa industry, Colleen has a broad awarenss of all treatment options available.  Two years ago she jumped at the chance to deepen her innately holistic approach and joined Elena Rubin Skin Care.

With family ties in San Francisco, the West called for Colleen and she is currently underway establishing ELENA RUBIN SKIN CARE as a bicoastal brand.  Stay tuned for ELENA RUBIN SKIN CARE | SAN FRANCISCO.


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