Why are you located in a holistic wellness center?
To heal your skin—and you, we occasionally need to draw on the expertise of Elena’s holistic colleagues. Says Elena: “I’m proud to say that for massage, nutritional counseling, or acupuncture, my fellow practitioners are some of the best in the city.”
Why Eastern Medicine?
Simply put: it works. The focus in Eastern Medicine is on root cause and whole mind-body solutions. It focuses on healing the issues, not just tamping down the symptoms. Click here for more details.
Beyond our logo, lavender is present in the essential oils we use, our embroidered silk robes, and the royal aura that envelopes you during your service. Elena says: “I am often inspired by the power of lavender. It’s antiseptic, and heals both cuts and viruses. It cools and revives, balances and calms the nerves, and even settles the stomach (yes, you can ingest it!). Not only do I appreciate lavender itself, and use it in my practice, but it’s also a fitting analogy to my facials, which are at once relaxing and (afterwards) incredibly uplifting.”
What’s the difference between the Elena Rubin Signature Facial and the Elena Rubin Skin Fitness Facial?
The Elena Rubin Skin Fitness is a quicker (50-minute) version of the Elena Rubin Signature Facial, and designed to maintain clear, uncongested, and illuminated skin—without extractions. Seek one as often as weekly to prep for an event, receive an infusion of moisture, or obtain an instant glow.
Elena wears a surgical mask during my facials. Why?
This is more about you than Elena. She’s not worried about germs; she’s concerned about breathing on you, and marring an otherwise perfect, pampered facial. It’s just another example of Elena Rubin’s laser focus on details.
Why is your work week so short?
Simple. With Elena Rubin, all clients receive incredibly, devoted personal care and consideration. To keep herself fresh and energized, she chooses quality over quantity—now and always. Elena spends the other days studying, meditating, working on her inner zen balance and answering clients’ frequent questions about skincare.
What does ‘enlightened skincare’ mean?
We’re glad you asked! Elena Rubin is a practitioner of the all-encompassing—and often inexact—concept of holistic wellness. The Elena Rubin Skincare Studio is balanced for feng shui, chock full of books on Eastern medicine, and most importantly, inhabited by someone who prepared herself for your arrival. During your time with her, Elena herself talks about chi (or “qi”), the energy channel that dictates your well-being. She utilizes pressure points on you, and practices ancient Shiatsu and energy healing techniques. But despite these Eastern leanings, Elena Rubin is first and foremost an engineer who marries western knowledge with Eastern philosophies. As a Harvard graduate and former McKinsey consultant, she can’t help it. She approaches holistic skincare in an enlightened way: with a positive attitude, relentlessly questioning, analytical and intuitive yet grounded in science.